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client and project scope
Savanna Stout Microbrew Beverage Packaging
hanlon design’s role
Handled initial concept, creative direction, positioning/branding, design, copywriting,
photography manipulation/illustration, production and print supervision.
results/goals met
A impactful and memorable package was created from a snapshot. Microbrew was packaged
for distribution at the client’s wedding. Savanna, the couple’s dog, is the namesake
of this tongue-in-cheek label design. Intrigued guests saved the empty bottles as a momento.
distinguishing qualities
A soft focused, low contrast photo was scanned and enhanced,
dramatically increasing color saturation and artistic rendering of the image,
to become a strong focal point of the packaging.
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