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client and project scope
US Department of Labor Welfare to Work Poster Series
hanlon design’s role
Handled initial concept, creative direction, design, copywriting,
photography, production, prepress and print supervision.
results/goals met
These posters were made available nationally. Enthusiastic requests came in from all 50 states,
the District of Columbia and even outside the country. A second print run was required to
fulfill the overwhelming number of orders. Other offices reprinted customized posters.
distinguishing qualities
Although the budget allowed for full color printing, Hanlon Design chose a moody duotone to
emphasis the strong emotional message. The posters have been included in the national archives.
Matching billboards, flyers, magnets, notepads, etc. were developed for the EDA.
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