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client/project scope
Sail Chicago, annual 36 page handbook
hanlon design’s role
Concept/creative direction, design, copy editing, photography selection, production and printing.
results/goals met
The existing all text handbook was disorganized, poorly written, and very hard to navigate.
Well organized content and a clean designwas developed to best promote the
instruction and rental services offered by Sail Chicago.
distinguishing qualities
The new handbook was a huge success. A website was also developed. Course applications soared.
Beginning sailing classes are now filledto capacity in April and the overflow of interested students
are taking courses on more advanced boats in record numbers.
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